Brand Identity Brief

Your name & contacts

Full brand / company name

What's the budget for this project?

< €2k €2–5k €5–15k €15k+

What's the timeline of this project?

Describe your business

Short-term & long-term goals

What associations should your customers feel?

Who is your target customer?

Who are your competitors?

How do you differentiate yourself?

What are your expectations for this project?

Where will the new logo be used?

Examples of branding that you like?

Anything else you'd like to share?